About Ads In Review
Before your ads run on Facebook or Instagram, we review them against our Advertising Policies. This happens automatically before ads begin running, and you can see the status of your ad in the Delivery column of Ads Manager.
How ad review works
Our ad review system relies primarily on automated technology to apply our Advertising Policies to the millions of ads that are run across our apps. However, we do use human reviewers to improve and train our automated systems, and in some cases, to manually review some ads.
The ad review system reviews ads for violations of our Advertising Policies. This review process may include the specific components of an ad, such as images, video, text, and targeting information, as well as an ad’s destination, among other information. An ad's destination is where an ad directs people who click on the ad, such as a web page.
Based on the results of the review, an ad is either rejected or allowed to run.
How long ad review takes
Most ads are reviewed within 24 hours, although in some cases it may take longer. Keep in mind, ads may be reviewed again, including after they are live.
If you want an ad to start running on a specific date or time in the future, you can schedule your ad. Once the ad is submitted it will go through ad review but won’t begin delivering until your start date.
Limitations of Review
Reviewing ads from millions of advertisers globally against our Advertising Policies is essential, but it is not without challenges. Our enforcement isn’t perfect, and both machines and people make mistakes.
When we launch a new policy, it can take time for the various parts of our enforcement system, both automated technology and trained global teams, to learn how to correctly and consistently enforce the new standard, but as we gather new data and feedback, our machine learning models get better and our automated enforcement improves.
If you believe your ad, ad set, campaign or item was incorrectly rejected, you can request another review in Account Quality . Learn more about what to do if your ad is rejected.
If you believe an ad on Facebook violates our Advertising Policies you can report it. Learn more about how to report an ad.
Editing a previously scheduled or running ad
The following changes to previously scheduled or running ads or ad sets will trigger a new review process:
Targeting
Creative (For example, images, text, links or videos)
Optimization
Billing event
Changes to your ad's bid amount, budget, or ad set schedule will not trigger review.
Comments